Word: brandlis
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...Ruedy, a restaurant analyst at the Stephens financial-services firm in Little Rock, Ark., says it's logical for the company to start in Mexico given the number of American tourists there, the flow of Mexican migrant workers returning home from the U.S. who are already familiar with the brand and limited expansion prospects Stateside. "Most large, casual diners see that international growth is a much larger opportunity than the domestic opportunity," says Ruedy...
...Still, Alsea is not taking any chances. To educate Mexicans about the particular brand of Chinese food that P.F. Chang's serves, last month it hired a flatbed truck to drive around Mexico City with a massive statue of a horse and models dressed as terra-cotta warriors who handed out Chinese takeout boxes filled with chocolate fortune cookies. Unlike fast-food giants such as McDonald's and KFC, which localize their menus in other markets, the Mexican menu of P.F. Chang's is nearly identical to that in the U.S., except that customers will get more hand-holding with...
...Beyond their contribution to the ongoing ESPN-Deadspin battle - in many ways Deadspin, which attracts some 150,000 visitors a day, built its brand on its incessant, sometimes controversial and often entertaining nagging of the ESPN powerhouse - Daulerio's posts bring up more important issues about the rules of Internet play. "At major blogs, you have the ability to destroy people with the click of the mouse," says Clay Travis, a former practicing lawyer and senior writer at FanHouse, a sports website. Shortly after the incident, Travis, a former Deadspin editor, wrote a smart, detailed breakdown of the legal questions...
Right, right right. It's hard to see what's going on in this picture. FlyBy only had the old camera phone handy. Anyway, a word of explanation: Harvard Alumni Association apparently has "Love Story" going in Tercentenary in honor of the University's brand new Homecoming event. And S'mores. Nothing like a bad movie and some snacks to swell the pride and usher in the weekend. Did we mention to the alumni that the University could use some donations? Enjoy the game tomorrow...
Right, right right. It's hard to see what's going on in this picture. FlyBy only had the old camera phone handy. Anyway, a word of explanation: Harvard Alumni Association apparently has "Love Story" going in Tercentenary in honor of the University's brand new Homecoming event. And S'mores. Nothing like a bad movie and some snacks to swell the pride and usher in the weekend. Did we mention to the alumni that the University could use some donations? Enjoy the game tomorrow...