Word: brandlis
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...Twitter blasphemy." If anything, Twitter is supposed to be real - at times, perhaps too real (no, I did not need to know the details of your stomach virus). That could be lost if it gets commercialized. "How do you preserve the authenticity of the conversation?" asks Pete Blackshaw, a brand strategist and social-media expert for Nielsen Online. "That's what everyone is struggling with...
Even with full disclosure, paid tweets carry risks for brands. If it's clear that a company is paying a Twitter user to put in a good word for them, will the message ring true - or reek of desperation? "Oh no," says Tom Aiello, spokesman for Sears Holdings Corp., Kmart's parent company. "A lot of brands have had successful campaigns go through the paid side." Still, brand strategists recommend that companies tread into the Twittersphere lightly. Real word of mouth is much more valuable. "I have urged clients to be very cautious about pay-to-say on Twitter," says...
...rooms in Eliot and Winthrop, among other Houses, have been redone – not with the brand new paint and rugs we desperately want (Why would the College give us that?), but with new sprinkler heads. If set off, these super powerful devices dump 70 to 90 gallons of water per minute on your bedroom, so all of your belongings are guaranteed to be soaked...
...ideas have come to me in letters over the years. Virgin Mobile wouldn't have existed if someone hadn't shoved a letter in my hand and said that mobile-phone customers are being ripped off and that he thought he could form a mobile company in the Virgin brand. I read the letter, rang him back and now Virgin Mobile is set up in 10 countries and has done very well. It made sense to do this [on Twitter], and hopefully we won't miss the good ideas...
...particular sense of innocence. But Ortiz is hardly the first figure of national or regional significance to be revealed as a fraud, a cheat or an artificially enhanced Frankenstein. Like the housing and stock markets in which so many Americans invested much more than their hearts and souls, the brand of baseball that captured Americans’ attentions over the past decade has been revealed for what it was: an inflated, bizarre version of the real thing...