Word: brandlis
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When Stan Shih founded computer maker Acer in 1976, he dreamed of creating a globally recognized brand. It was an ambitious vision for a start-up founded in a small Taipei apartment, but Shih, who's known as the father of Taiwan's formidable technology industry, eventually got his wish. Acer now ranks behind only industry giant Hewlett-Packard in the global notebook-PC market, with a 19% share, and is poised to overtake Dell as the second largest computer seller in the world. (Read "New Netbooks Debut at Taiwan Computer Show...
...icon which has just failed in its bid to take over motoring giant Volkswagen and will now be merged into the VW group. He took the job when Porsche was on the skids and transformed the company into a lean, profitable manufacturer while reestablishing Porsche as a leading global brand...
...current economic environment, families will likely sacrifice thrill-ride screams for savings. So why, in the face of such serious challenges, would Six Flags respond by rolling out an ad campaign featuring a widely mocked character that the company's own chairman once said is "misguided" and "weakens the brand"? Why, just when the stakes are at an all-time high, is a bankrupt company putting that creepy dancing old guy back on our TVs? (See the best and worst Super Bowl commercials...
...says. "It's about his spirit." According to the company, market research shows Mr. Six has fans of all ages. "We know he's a polarizing character," Vieira Barocas says. "But on any day I would rather that someone have an opinion about us and our brand than for him to just melt into the background with all the other advertising that is out there. Would I prefer that you and other critics find him appealing? Absolutely. But I will take the fact that you notice, that you hear our message and that you have a point of view...
...Lagos, Nigeria. Never mind if you don't have much money. Most local merchants are happy to break open a pack and sell cigarettes one at a time - single sticks, as they're known - for about 10 Nigerian naira, or 7 cents. "St. Moritz is the most popular brand," says Yakubu. "But [people] also like Rothmans and Benson & Hedges...