Word: brandlis
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...During downturns, "there are opportunities to really establish your brand," says Peter Steidl, author of Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession. When times are tight, customers rethink how they spend, often breaking buying habits and abandoning product loyalties. This offers an opening for companies not only to win new customers, but also "hold on to [their] wins" even after the economy recovers, Steidl says...
...first quarter fell 6.5% from a year earlier to $3.5 billion, while operating income sank 6.1% to $75.8 million. (Wang still expects Acer to match or slightly exceed its 2008 operating profits in 2009.) Bryan Ma, a computer-industry analyst at IDC in Singapore, says Acer risks tarnishing its brand in the long run. But during the recession, Ma says, Acer's product mix will help it outperform. "They're in the right place at the right time," he says...
...when what is now the Lorillard Tobacco Company promoted their snuff in a local New York newspaper. Manufacturing and transportation constraints limited the distribution of tobacco products (at that time, mostly snuff, cigars and pipe tobacco) to local markets and largely kept companies from exploring the benefits of branding. The first strong national tobacco brand didn't emerge until near the end of the Civil War, when both Union and Confederate soldiers in Durham, North Carolina raided a local farmer's tobacco crop while waiting for a surrender to be completed. After the war was over, these soldiers began writing...
...Sofitel Lafayette Square in Washington, D.C., is offering patrons free chauffeured Town Car service to morning appointments downtown and complimentary long-term storage of personal belongings, like clothes, toiletries and documents, which will be placed in your room ahead of each arrival. If you tell the hotel the brand of your electronic devices prior to your visit, Sofitel will even provide power cords and accessories. Rates start from $295 to $510. 806 15th Street, N.W., Washington...
...company spent a reported $100 million successfully fighting it. But since then, Philip Morris has had a crucial realization. With 50% of the U.S. tobacco market already safely in the company's pocket - and more than 50% of 18- to 25-year-old smokers loyal to its top brand, Marlboro - restrictive legislation will effectively lock in its market dominance, preventing any competitors from taking a bite out of Philip Morris' very lucrative business. (See vintage cigarette propaganda...