Word: brandon
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Dates: during 1980-1989
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...during the summer, Hall's ratings have slacked off a bit this fall. (The kids who constitute his main audience, explain show executives, have gone back to school.) Through it all, Tonight's ratings have remained relatively stable. "This race is not a sprint, it's a marathon," notes Brandon Tartikoff, president of NBC Entertainment. "Whatever burns the brightest, fades the fastest...
...Brandon Lucas...
...still toting the cardboard box that had been his bed at a relocation center in Malaysia. Now he's an honors student at the local junior high, while Michael has become a computer whiz with his sights set on Princeton. Meanwhile, Joe Mazzafro is applying his methods to Brandon, 9, his third adopted son, who tumbled through nine foster homes in his first eight years. When he joined the family last year, he was so anxious to please that he was constantly hopping up to get things for his prospective father -- a drink of water, a napkin, anything. "Finally...
...Brandon F. R. Bracken...
Generations' game is considerably more radical. A program integrating the two races as equal partners might just attract more viewers among blacks, who constitute a significant 20% of the daytime audience. "Nobody," says NBC entertainment President Brandon Tartikoff, "had tried to create a show for a large black population that exists in daytime audiences. I thought we should do it." Serials, moreover, can be long-lived (Guiding Light is in its 37th year), and NBC thinks it has designed a breakthrough, "a new automobile for the late 20th century," says Tartikoff...