Word: brands
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Dates: during 1920-1929
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Recently this quickening question occurred to paunchy but smart M. Edouard Herriot, onetime Prime Minister of France (June, 1924-April, 1925), and still, after many and many years, Mayor of the great industrial city of Lyons. Last week a brand new play by versatile Mayor Herriot was being rehearsed in Paris, and the prognostication was that it would be called: Napoleon, Empereur de I'Ameri...
...task of this young man more than ordinarily difficult and provide an abundance of embarrassing situations. Epigrams on the nature of virtue, love, and related matters help keep the dialog from sagging after a rather lame beginning, and there is some room for satire of a rather superior brand on the diplomatic profession...
...understand the significance of The Kingdom of God, it is necessary to consider the circumstances of its production. The play was a Spanish one, by G. Martinez Sierra, offered by Lee Shubert. For its Manhattan premiere, the Shuberts had provided a brand new theatre named, after the most famous actress in America, the Ethel Barrymore Theatre. The occasion was attended by notables. As well as notables there were play-reviewers who, chastened by Actress Barrymore's rebuke, later wrote that the play was bad and that she gave a beautiful performance...
...company almost immediately created and popularized Uneeda Biscuit, which, though popularly best known as one of the early examples of selling a brand name through advertising, was most important as part of a general movement toward marketing crackers and biscuits in packages instead of in bulk. The name originally proposed for Uneeda Biscuit was Uneeda Cracker; the change being made because "biscuits" seemed to rank "crackers" in popular estimation. National Biscuit is the largest biscuit manufacturer in the world, has never reported a deficit, had a net income of $13,038,000, first nine months of 1928. Its president...
...chew Wrigley's Doublemint gum in 1929 will realize that the use of the word "Doublemint" is costing the Wrigley company almost $2,000,000. Back in 1911 the L. P. Larson gum company, claiming prior rights to the word "Doublemint," sued Wrigley for its use of this brand name. After a -year battle, Wrigley Gum and Larson Gum have settled the quarrel by payment of $1,900,000 to the Larson company...