Word: brands
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Dates: during 1960-1969
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Atlas, as the largest maker of the private-brand tires mentioned in your article, strongly protests. Our lines are comparable in quality to any brand, are built for unlimited use, and are backed by one of the strongest guarantees in the industry...
...Anyone in the tire business who is genuinely concerned with safety will agree with the general point you conveyed, i. e., beware of cheapies. A consumer reading this item gets the strong implication that all "name brand" tires provide satisfactory performance, while all private brands are built to "less demanding specifications." Actually, this is not the case. While your article has done a service in steering consumers away from unsafe tires, it has done a great disservice to the private brands that sincerely strive to provide an equal or superior tire when compared to the majors...
...TIME was in error in not pointing out that many private-brand tires are of top quality, and that, as with name brands, they have a wide range of price and performance...
...years Western states have battled tempestuously over rights to the Colorado River's precious water. Now the Upper Basin states had a brand-new source of hydroelectric power, the $400 million Glen Canyon Dam near the Utah-Arizona border. Operation was scheduled to begin in June. But that had to be postponed, chiefly because the water level in Lake Powell behind the dam was insufficient to turn the generators. Members of the four-state Upper Basin Commission performed figurative rain dances, hoping that by August the lake would have accumulated the 6.5 million acre-feet of water necessary...
Nikita Khrushchev kept pushing his brand of consumer Communism. "We did not make a revolution so that we should live worse," he observed on the stump in Hungary. "Some people say, 'You already have one pair of trousers, and they cover everything trousers should.' To this I reply that trousers cover the sinful body, but that is not enough. Perhaps one pair of trousers suffices in the tropics. It doesn't in our country: something might freeze...