Word: brands
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Dates: during 1960-1969
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Before his death, President Kennedy had held several political strategy sessions, made it clear that he meant to base his 1964 campaign on a peace-and-prosperity pitch. Now Kennedy's successor intends to do the same thing-but with his own L.B.J. brand. That much was evident as he returned to Washington this week to deliver his first State of the Union address...
...Playwright as Label. The one-halfmanship of buying a playwright's brand name on a piece of inferior work is illustrated by Jean Genet's The Maids. Two maids (Lee Grant and Kathleen Widdoes) dress up in their mistress' finery and plot her murder by poisoning her tea. The mistress (Eunice Anderson) avoids drinking the tea. One maid commits suicide, and the other expects to hang. For Genet, the theater is an instrument of the outcast's fantasized revenge: his characters ritually murder the authority they hate and envy by donning the vestments of the powers...
...French doctors often prescribe Perrier for mal de mer and morning sickness. Taken by itself or as a mixer with liquor or wine, Perrier is selling at the rate of 208 million bottles a year-and the company produces another 245 million bottles at other springs under five other brand names...
...Little Horse. Expensive apartment houses are concentrating more and more on the bathroom as an index of how luxurious they are. San Francisco's brand-new building at 2555 Leavenworth Street has 24-carat gold-plated faucets and toilet bowls in eight of its apartments. The bathrooms in Fifth Avenue's newest co-op deluxe, 812 Fifth Avenue (apartment prices range from $48,600 to $200,900), have marble floors and walls, and in each of the shower stalls there is a special spout a few inches off the floor for pretesting the water with a tentative...
...quip, twitch for twitch, shrug for shrug, smile for winning smile. Both coruscate with the sparkly stuff of which movie stars are made, and their final clinch in front of Macy's Herald Square, proves again that after all is seen and done Hollywood still produces the best brand of boy-meets-girl-meets-girl...