Word: brands
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Dates: during 1960-1969
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...fare that clearly does not allow the airline to cover the cost of transporting the ticket-holder. For competitive reasons, an airline might conceivably want to introduce such a fare; even though it lost money, it would lure customers away from the competitor and thereby increase "brand identification." The "reasonableness test" attempts to preclude such cut-throat tactics. To the CAB and the airlines, a fare is "reasonable" if it passes the "profit-impact" test: the revenues generated by the fare must excede the combined total of carrying costs and the amount of revenue lost through diversion from other fare...
...DEAL of confusion surrounds the precise issues behind today's research stoppage and panel discussions at M.I.T. some scientists, especially here at Harvard, have balked at the words "protest" and "strike." They prefer to look at today as a sort of religious holiday, a time for men whose particular brand of mythology happens to be science to pause and calmly review the overall relationship of science and society. The particular proposals raised by some M.I.T. scientists have also failed to excite Harvard's scientific community since most of them concern classified research on campus--an issue relevant to M.I.T...
...orchestrations (credited to Harold Wheeler, but heavily influenced by Bacharach's own brand of arranging) in Promises, Promises are an essential part of the Bacharach score. And, in line with this, the composer has seen to it that his show is the first to use recording-studio electronics in a Broadway theatre. In the auditorium, one hears half sound straight from the stage and orchestra, and half sound that has been sent through an amplification-echo chamber system. There are also four female vocalists in the orchestra pit, who blend their harmonic flights of wordless sound into the instrumentation...
Other professors wheel and deal in more transparent ways. In 1967 a professor from Albert Einstein wrote to the Senate protesting Richard Burack's claim that generic name drugs are as good as the brand name variety. It turned out that this professor was a consultant to three drug companies and had been asked to write the letter by the president of the Pharmaceutical Manufacturers' Association. Professors testify in Washington against labeling cigarette packages with health warnings without revealing that they are consultants for tobacco companies. Others argue against government regulation of the drug industry sitting on boards of companies...
Independence does not mean isolation. Stokely Carmichael's militant brand of black power has little sway with Williams. "This is a competitive society. We want to be able to cooperate and have an impact on its economic structure.... I don't have any delusions about operating in a vacuum separate from the rest of the economy...