Word: brands
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Dates: during 1960-1969
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...attack an enemy tank: circle it at 15 yds. with five troopers like Indians closing in on a wagon train. Not until Hitler's Panzer divisions blitzkrieged France out of World War II in 1940 did the Army really begin its own tank program. Assigned to the brand-new 4th Armored Division, Abrams rose to command the 37th Battalion with the rank of major, drilled his tankers incessantly in marksmanship-particularly on getting in the second shot. Says Abrams: "We really shot much too much, but God, it paid off later...
...predecessor. It weighs 13½ v. 16½ Ibs., has 2,662 v. 3,194 pages, contains 450,000 v. 600,000 entries. Gone are the gazetteer, the biographical dictionary, and 100,000 obsolete or nonlexical terms, such as the names of characters in Dickens. In are 100,000 brand-new terms, from astronaut, beatnik, boo-boo, countdown, den mother and drip-dry, to footsie, hard sell, mccarthyism, no-show, schlemiel, sit-in, wage dividend...
...Clearance. By far the most ambitious single highway project ever to come down the pike is the new million-dollar-a-mile federal highway program, which, by incorporating and expanding existing toll roads, bridges and tunnels, and by constructing brand-new roads, aims at a network connecting nearly 300 cities of 50,000 people and over. At first the cost was pegged at $27 billion, but by the time the members of Congress got finished parceling out special advantages to one another, they had raised the figure to $41 billion and had set in motion something that may well become...
...when Bob Turley developed a sore arm and Art Ditmar totally lost his effectiveness. Houk unhesitatingly moved Youngsters Roland Sheldon (10-5) and Bill Stafford (13-9) into the regular starting rotation. The high-strung Yankees, who had detested dictatorial Manager Stengel, responded enthusiastically to Houk's subtler brand of discipline. At a time when his every swing counted in his assault on Babe Ruth's home-run record (TIME, Sept. 29), Roger Maris bunted down the third-base line to squeeze the winning run across the plate in a crucial game. Whitey Ford (25-4), fighting hard...
With a regal flourish, the Ladies' Home Journal, " 77-year-old dowager queen of the women's magazine held, last week swept a brand-new team of advertising and business experts into top command. Presumably in the same nonveaii spirit, the Journal's editors trotted out as their No. 1 feature for the October issue: an "exclusive" and interminable study of Monaco's Princess Grace. Was the Journal's editorial lure a mite shopworn? Princess Grace has already been X-rayed to exhaustion by LIFE (1956). Collier's (1957). Look...