Word: brands
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Dates: during 1960-1969
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...logic he picked up as a farmer in his native California. "There is no substitute for simplicity," and "if you can learn to work with mules you can learn to work with men" he says with a perfectly straight face. This simple approach has become the nucleus of "his brand" of public relations...
...operational on its initial flight test. The Air Force was so pleased with results of a series of tethered propulsion tests at Edwards Air Force Base that it decided last year to bypass the normal flight tests of components. The first Minuteman fired all three stages, put its brand new inertial guidance system, its nose cone and its flaring steering nozzles through the wringer in one bold gamble.* The stunning bull's-eye meant that the test program would be cut by months...
...Herald, as a matter of fact, is a classic example of something we might call "brand-name journalism," as opposed to the "chain-store" variety offered by the large groups. The Herald has latched onto a very good wire service, the New York Times service, and with that as its main strongpoint, has more or less given up being a newspaper at all. It runs entertainment features like puzzles and comics, a small amount of local news and sports, and acts as the middleman for the Times service and the Boston reading public...
...else, much to the delight of the crowds of up to 135,000 that turn out to watch Europe's venturesome jumpers. Last February, Recknagel flew off with the gold medal in the Winter Olympics at Squaw Valley with one jump of 306 ft. This season, showing the brand of toughness the Finns call sisu, Recknagel has won central Europe's toughest title with a gigantic jump of 323 ft. at Bischofshofen, Austria, in addition has taken a flock of warmup meets against the Austrians...
...after a town near the firm's wells in Texas) in order to have a company that can sell its products on a nationwide basis. The 1911 antitrust decision that broke up Standard Oil forbids the five remaining regional companies to invade one another's territories with brand names derived from the words Standard Oil. Thus Jersey Standard's popular Esso brand gasoline (from Eastern states Standard), for example, was kept away from Sohio (Standard of Ohio) territory and Calso (California Standard). By breaking its shackles, Jersey Standard will be able to develop a single brand name...