Word: brands
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Dates: during 1960-1969
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...There are millions of people who don't want to be first, who believe first place is too crowded." See BUSINESS. The Real Brand...
Painted Incident. Amidst the break down, U.S. Ambassador Philip W. Bonsal, who for 21 months tried unsuccessfully to practice his expert brand of patient, quiet diplomacy, was recalled to Washington for "an extended period of consultation," leaving U.S. affairs in the hands of Chargé Daniel Braddock. Chances are that Bonsai will not return. With Cuba's Washington embassy also headed by a charge, diplomacy between the two nations will become as difficult as commerce...
Millions of dollars of free-though by no means favorable-publicity have made a household word out of a unique U.S. advertising invention called Brand X. Brand X in TV commercials is the com peting product that leaves tattletale grey, fails to keep a frothy head, or comes apart at the seams when tugged by two circus strong men. The ad industry has already run into trouble with the Federal Trade Commission for doctoring Brand X to ensure foolproof inferiority. Last week the inevitable happened: unable to resist the lure of all those free plugs, several firms...
Onto the market came Brand X Window Cleaner, an efficient, pastelike cleaner invented by former Eisenhower Bodyguard Harry Chafvin Jr., who set up his own Brand "X" Corp. to manufacture the paste and a Brand "X" polishing cloth. Going to market this week are Brand "X" cigarettes, put out by three young Manhattan admen who founded Brand "X" Enterprises. Inc. Brand "X" cigarettes are designed "for the man who is satisfied with nothing less than second best." Says Martin Solow, president of Brand "X" Enterprises: "There are millions of people who don't want to be first, who believe...
...Brand X is such a handy device for avoiding mention of competitors that Madison Avenue is not likely to give it up easily. But some products-including Cheer detergent-have already stopped using Brand X in favor of such descriptions as "another leading washday detergent," and others, such as Piel's beer, are cutting down their use of Brand X. But Brand X has a huge reservoir of good will in TV viewers who resent loud and aggressive commercials, favor the underdog. Manhattan's Brand "X" Enterprises, Inc. is so confident of this market that it is planning...