Word: brands
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Dates: during 1960-1969
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...that "it is safe to predict that someone will soon be blaming Lyndon Johnson for the whole ugly Middle Eastern crisis." Sure enough, someone soon was. The very next day, St. Louis Post-Dispatch Columnist Marquis Childs declared that the "real significance" of the war is that the "Johnson brand of consensus diplomacy has disastrously failed"-an interpretation that, had they read it, would have certainly startled the Arabs and Israelis-not to mention the Russians...
...small band of FDA investigators have had to devise their own techniques of investigation. Some of the brand marks impressed on tablets and printed on gelatin capsules are such expert forgeries that the agency's Bureau of Drug Abuse Control (TIME, May 5) has developed a science it calls "pillistics," an equivalent of ballistics that adapts microscopy and other laboratory tests to tracing counterfeit medicines to a particular machine...
Glaring Examples. Private patients are not the only ones who pay higher prices for brand-name drugs; so do many state and local governments. Wisconsin's Democratic Senator Gaylord Nelson last week heard a series of witnesses before his Monopoly Subcommittee testify on the price spreads. William F. Haddad, a former Peace Corps and antipoverty executive, now heading a New York citizens' committee conducting research on city problems, cited the most glaring examples...
...specialist in internal medicine and pharmacology at Harvard Medical School, Dr. Burack starts from the premise that too many drugs cost too much because they are prescribed and dispensed under brand names, whereas the identical chemicals, meeting the same U.S. Government standards of purity and potency, are available for less under their generic names. Drug by drug, Dr. Burack lists many of the most widely used medications, gives their brand names and lists the prices charged for them. For example, he cites penicillin G, sold by E. R. Squibb & Sons as Pentids at a price to the druggist...
Nonequivalent. Like the lay witnesses, Senator Nelson accepted the claim that a generic-named product, provided it meets Government standards, is exactly the same drug as the brand-name item. Sometimes it is, but not always. Four eminent research physicians in Chicago, headed by famed Anesthesiologist Max S. Sadove, have carefully compared many "generic equivalent" drugs for years and found great differences in the effects on patients. One notable example involved an anesthetic; a cheaper, generic-named form simply did not anesthetize in some cases, and in others the effect wore off too soon. Besides potency and purity, there...