Word: brands
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Dates: during 1960-1969
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...Despite the comparison Sen. Gaylord Nelson (D.-Wisc.) made on the Senate floor two weeks ago, Burack is not a full-fledged muckraker--not yet. He does not want to do battle with the big drug companies; his book does not directly blast them for reaping exorbitant profits on brand name drugs. And Burack tries to be as calm and full of understatement as his book. "My business is education," he says. "I have nothing against these firms; they are trying to make a profit...
Indeed, there were signs of a strong reaction against the irresponsible brand of dissent that scarred Humphrey's recent European tour. This week's Harris poll shows that the Vice President, who trailed Bobby Kennedy in November's popularity samplings by a 61-to-39 margin, has now edged ahead of him, 51 to 49. One of the chief reasons, speculates Pollster Lou Harris, is that the egg-tossing, paint-splattering European Vietniks who dogged Hubert won him a considerable sympathy vote back home...
...months, Moscow had been hinting at new space spectaculars to help celebrate the 50th anniversary of the Bolshevik Revolution. When a brand-new spacecraft called Soyuz 1 was launched into orbit last week carrying veteran Cosmonaut Vladimir Komarov, 40, it seemed certain that the first manned Soviet flight since March 1965 was aimed at overtaking and even surpassing the faltering U.S. Apollo program. Barely 24 hours later, Komarov was dead, killed in a crash landing that may ground the Russian man-in-space program for months...
Burack claims in his book that doctors prescribe brand drugs like dexedrine because of advertising pressure from large pharmaceutical concerns like Smith Kline and French which places ads in medical journals and sends agents around to talk to physicians about its products...
...drug industry, he says, spends $600 million annually on advertising -- four times what it spends on research. And laws in 39 states make it mandatory for a pharmacist to sell a patient the brand name if his doctor orders it on a prescription. If he writes a generic name, however, the pharmacist may do as he pleases...