Word: brands
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Dates: during 1960-1969
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Peacemaking will unquestionably be difficult; it is the nature of our brand of liberalism that it does not invest in illusion. We are adequately aware that it takes two to negotiate. But this door has been opened--let us try it. And let us be glad, not sorry, that the doctrine--the theory of centrally directed and unified conspiracy--that lay behind the misadventure has dissolved. Let us take advantage of this new fact. Above all let us see negotiation and peace not as propaganda ploys but as something we want and must have
...Weatherly in 1962. That debacle cost Multimillionaire (newspapers, radio and TV) Packer an estimated $675,000-hardly enough to dent his enthusiasm. Last year he spent about $150,000 to have Gretel rebuilt for another try, but that came to nought (TIME, January 27) when a brand new Aussie challenger, Dame Pattie, convincingly trounced Gretel in a series of shakedown races off Sydney. Nothing would do then except to rebuild Gretel yet another time. Back she went to the yard, where, at a cost of $44,800, shipwrights stripped off all her double hull planking, altered every frame, shortened...
...sell king crab. And selling turned out to be the big problem. "I found there wasn't one chef in a hundred who would bother to try it," says Wakefield. To stir up enthusiasm, he hired a Manhattan promoter who dumped the original wishy-washy "Ocean Frosted" brand name in favor of "Wakefield's" Alaska King Crab Meat. The change worked, and Wakefield turned his first profit ($73,000) in 1952; according to preliminary estimates his company, which is now publicly owned, earned $450,000 last year on sales...
...thing to express shock, quite another to brand the Fugs obscene and "manifestly tending to corrupt the morals of youth." "I think we help their morality," says Sanders seriously. "We give them alternative ways of viewing their sexuality. And it's not all sexual, you know. It's all-tied up in literature, politics, and economics. It's satirical and funny. I know the record has 'redeeming social importance...
Another renowned Harvard gambler was Vic Marma who invented a brand of poker known from Dartmouth to Princeton as Miami Marma. A.B., the Webster of Harvard poker, introduced a number of new terms including "K and L" --the game we all Know and Love (seven-card-stud-high-low), which is the type of poker most commonly played at Harvard...