Word: brands
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Dates: during 1960-1969
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...Secondly, we will further obligate ourselves to keep your library brand new up-to-date" through yearbooks and a reference service, the salesman continues. The reference service provides families an opportunity to write in questions to Colliers, but it is very rarely used, according to Collier's supervisors...
...saturation television advertising, have contributed to greater consumption. Items to exploit the anti-Establishment values of the youth market-mod clothes, poster art-and the comfort-seeking wants of the increasing number of old people added further to the product crush. As new products proliferate, consumer confusion intensifies and brand loyalty erodes, leading to the creation of still more new items...
...Brand Collision. Finding names for all the products is becoming a major preoccupation. More than 370,000 trademarks are registered with the U.S. Patent Office, and the number is growing by 20,000 a year. Having all but exhausted the dictionary, marketers are increasingly turning to the computer to produce suitably short, evocative non-words. A typical computer printout (see above) reads: EMBO, EMBU, EMCA, EMCE...
...days..." And so we come to the part of the Paul game which involves interpreting song lyrics, far from being obvious clues in themselves, within the framework of Paul's being dead. The reinterpreted lyrics seem quite eerie: "Dear Prudence, won't you come out to play... greet the brand new day... open up your eyes... see the sunny skies... Dear Prudence, won't you let me see you smile...
...central point that all three of us tried to make during that interview. Since Hyland's report creatively omits any reference to that central point, let me use this space to fill in the gap. In brief, there isn't any Center line of policy, nor any Center brand of polities. According to your taste, you can try to pin a label on the Center by emphasizing the names of Bowie or MacEwen or Hoffman or Bowles or Huntington. All have taken shelter and sustenance from the Center. But if you tried to pin a common label...