Word: brands
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Dates: during 1960-1969
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Before such chilling views took hold, philosophers always were men who thought, says Yale's Professor Emeritus Brand Blanshard, that "they could sit down in their studies and arrive by reasoning at a knowledge of the ultimate nature of the world." Perhaps in no other age had philosophers greater confidence in their capacity to do this than in the 19th century. Hegel tried to encompass all aspects of life within his dialectical logic of thesis-antithesis-synthesis, in 18 ponderous tomes. His idealistic principle that the material world exists only in relation to the Absolute mind...
...behind-and duller because more self-consciously definitive-was Ted Sorensen's Kennedy. But for every excellent Kennedy book, there were at least seven sloppily sentimental ones, and the surfeit went so far that Monocle magazine's Victor Navasky struck home with his satirical suggestion for a brand-new title: "Taxi to Greatness, the story of the cab driver who drove young John F. Kennedy and Jacqueline Bouvier to the movies on their first date...
Holding Back. Overseas, too, P. & G.'s brand of competition is running into reaction. In Germany, many of its sales methods have been outlawed to protect German firms, its advertising criticized in the press. Rival Colgate, which has adapted to foreign ways, now gets 87% of its profits from abroad v. 17.5% for P. & G. All of this has created a certain air of frustration among P. & G.'s dedicated employees, who believe with P. & G. Chairman (and former Defense Secretary) Neil McElroy that "in a competitive market like ours, you just can't afford to hold...
...skeptics gave the rookie league the actuarial chances of Weeping Wa ter State Teachers facing the Chicago Bears. The A.F.L.'s players were mostly second-rate collegians, or castoffs from Canada and the N.F.L. - and the sandlot football they played bore scant resemblance to the tightly disciplined N.F.L. brand. That first ' season, one team scored four touchdowns in 20 min. to salvage a 38-38 tie; another opened up a 30-0 half-time lead, still had to kick a last-second field goal...
There were an incredible number of parts to that engine--it didn't seem possible that all of them could be depended on to work. But the IB's big brother, the Saturn V, had infinitely more parts and was a brand-new rocket, not a collection of dependable old Redstones...