Word: brands
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Dates: during 1960-1969
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...from Washington so far, Detroit has resurfaced many of its streets, built a $1,800,000 addition to its art museum, financed the nation's first major anti-poverty campaign and job retraining programs. Federal Area Redevelopment Act funds were even used to help private entrepreneurs build a brand-new 25-story Pontchartrain Hotel and one of three other high-rise hotels (the city's first since the 1920s) now under construction...
Goodwin, 33, a Kennedy Administration holdover, is a versatile intellectual and idea man who made the transition from Kennedy-style rhetoric to the homelier L.B.J. brand with no apparent strain. It was Goodwin who devised the essential idea for Kennedy's Alliance for Progress, and it was he who first dropped the phrase Great Society into an L.B.J. speech-and into the American vernacular. He accepted a $15,000 fellowship at Wesleyan University's Center for Advanced Studies, where he plans to write under his own name after years of ghosting for two Presidents...
...Made by the independent Bendix Home Appliances, Inc., which sold out to Avco in 1950, was in turn sold to Philco. The Bendix brand name has disappeared...
Launch to Retrofire. Command post of the tense scientific conflict, where Chris Kraft and his crew matched wits with the unpredictable troubles plaguing a pair of orbiting astronauts, was the brand-new $170 million Manned Spacecraft Center southeast of Houston, near Galveston Bay (see color). Started only three years ago, the center now has more than 30 completed buildings that rise like an attractive college campus above the dreary salt flats where scraggly Brahman cattle used to graze. Another 15 buildings are planned or under construction...
...very appearance of rivals is a departure from tradition. Such direct identification of competition has long been a rarity, and advertisers have gone to almost any length to avoid it. Now a steadily growing number are coming right out and naming names, thus bringing on bad times for Brand X. Happy Birthday. Dodge dealers in the East and Midwest recently ran a radio campaign that openly wooed "you guys and gals who are bored with Ford." A current magazine ad for Hudson's Bay Scotch shows a dozen other brands, advises that "now that you have acquired a taste...