Word: brands
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Dates: during 1960-1969
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...Most brand-new Western governments these days talk bravely of a dramatic "first 100 days." In South Viet Nam, where few regimes hope to stay in power that long, new Premier Nguyen Cao Ky decided to divide his trial period by ten. In his supersonic first week, Fighter Pilot Ky (rhymes with wheel) got more done than any other Vietnamese leader has accomplished in the 20 months since Ngo Dinh Diem was assassinated. In rapid succession, the Saigon government...
...even if it means contesting his old friend and former colleague, Democratic Incumbent Carl Hayden, now 87 and, with 38 years on the job, the Senate's senior member. Two days later, Barry had another announcement to make. He was, he said, accepting the honorary chairmanship of a brand-new national organization called the Free Society Association. Its aim: to launch a "crusade of political education" about Goldwater-type conservatism. Said Barry: "We feel there are millions of people who don't understand what we conservatives are talking about...
...Paris-Presse goes, so has gone much of the French press. In spite of a rising population, the number of papers in France has declined from 230 in 1938 to 82 today. While there are no brand-name commercials on the Government-controlled television, magazines absorb 60% of the nation's advertising. And even in politically keen France, the new generation is snowing little interest in political news; they find far more excitement on the highways or the beaches than in reading another De Gaulle speech...
...battles followed. Simon succeeded in getting control of the company, changed its name to Hunt Foods. He bought a can-making plant, made himself unpopular with wholesale grocers by discontinuing, just when wartime shortages made it difficult to find new canners, Hunt's unprofitable practice of packing private-label brands. He also tripled advertising to an unheard of 7% of sales in an all-out effort to make Hunt a national brand...
...change in Penney began in 1957 after executives looked at surging Sears, Roebuck and decided that their brand of merchandising would be obsolete by 1970. The prime mover was William M. Batten, a West Virginia storekeeper's son who clerked for Penney at 17 before studying economics. He undertook a two-year, 150-page study that proved so thorough that he was promoted from vice president to president and chief executive in 1958 to implement it. (In 1964, Batten moved up to chairman.) Besides remodeling small stores ("For years we were only in small towns," says Vice President William...