Word: brands
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Dates: during 1970-1979
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Second, J.P. Stevens has spent millions trying to conceal their own tarnished name under a confusing variety of brand names, such as Utica and Tastemaker. Neither retail chain will commit itself to a truly fair consumer test--by indicating what products are actually made by Stevens...
...sitting in my brand-new Butler building surrounded by steel of high quality folded at ninety degree angles. The only thing prettier than ladies as an I-beam painted bright yellow. I told 'em I wanted a big door. A big door in front where a girl could hide her car if she wanted to evade the gaze of her husband the rat poison salesman. You ever been out with a ratpoison salesman? They are fine fellows with little red eyes...
Meanwhile, the brand-new coach was busy proclaiming a new era on the gridiron. "I don't know how long it will take us to do it, but we will win," said Chuck Fairbanks. He had better...
...more surprising considering how unprecedented the naming of the forum is. The Engelhard Library is part of a long tradition of purifying dirty money by honoring the former owner after his death. But there is no tradition of naming Harvard buildings for living corporations. ARCO is apparently the first brand name used for a Harvard institution. Yet the Kennedy School did not look into precedents or weigh the implications of such a policy departure. Since every announcement of a Forum event is also an advertisement for ARCO, the implications are far-reaching...
...Forum constitutes an endorsement, the public would still assume Harvard would not associate its name with an institution of which it did not approve. Moreover, it is well known that a prime objective of advertising is simply to publicize the product's name. ARCO is a gasoline brand name. Every Forum notice helps hammer that name home...