Word: brands
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Dates: during 1980-1989
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...thinker, a shrewd businessman and cunning marketer. He plans each detail of his productions down to the last frame, in part, says Ross, to counter the racial stereotype that blacks are slipshod businessmen. His marketing sense extends beyond his proven ability to reach an audience; he has cultivated a brand awareness of himself. Making a movie isn't enough, he says. "We're up against the giants trying to hold our own." Stacks of Do the Right Thing T shirts were poised ready for distribution before the film opened. A journal chronicling the making of the film, which Lee writes...
SENIOR WRITERS: David Brand, Tom Callahan, Margaret Carlson, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, Robert Hughes, Walter Isaacson, Ed Magnuson, Lance Morrow, Bruce W. Nelan Frederick Painton, Walter Shapiro, R.Z. Sheppard, Frank Trippett...
SENIOR WRITERS: David Brand, Tom Callahan, Margaret Carlson, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, Robert Hughes, Walter Isaacson, Ed Magnuson, Lance Morrow, Frederick Painton, Walter Shapiro, R.Z. Sheppard, Frank Trippett...
...those who prefer a little rougher brand of play, try the National Hockey League, sometimes referred to as the World-Wide Wrestling Federation II. Bad blood flows fast and quick at NHL games these days, but the Boston Bruins regularly rank as one of the top teams in the league...
SENIOR WRITERS: David Brand, Tom Callahan, Margaret Carlson, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, Robert Hughes, Walter Isaacson, Ed Magnuson, Lance Morrow, Frederick Painton, Walter Shapiro, R.Z. Sheppard, Frank Trippett...