Word: brands
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Dates: during 1980-1989
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These advanced machines have already started to change the way Americans work and play. The packaging for dozens of name-brand consumer products, from Ivory Snow to Kleenex tissues, is now designed on 3-D computers rather than from mock-ups made of cardboard or clay. Last year the entire line of Coca- Cola soft drinks was redesigned around a new logo -- a project that would have taken twice as long had it not been done by machine. Timex wristwatches, Ping golf clubs, Reebok sneakers and Volvo station wagons are all created on graphics workstations. Volvo even uses a satellite...
Heublein, which manufactures Smirnoff in Connecticut, hopes to persuade the Government that its slogan is within the law. The Smirnoff brand remains the best-selling vodka in the U.S. market, but it faces growing competition from such trendy brands as Sweden's Absolut and the Soviet Union's Stolichnaya...
SENIOR WRITERS: David Brand, Tom Callahan, Margaret Carlson, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, Robert Hughes, Walter Isaacson, Ed Magnuson, Lance Morrow, Frederick Painton, Walter Shapiro, R.Z. Sheppard, Frank Trippett...
Reynolds recounts that his grandfather was hesitant to cater to the budding cigarette craze in 1911 because he feared that the smoke from the paper wrappers might be harmful. But when scientific tests seemed to prove otherwise, Reynolds made the fateful decision to launch a new brand, Camel...
SENIOR WRITERS: David Brand, Tom Callahan, Margaret Carlson, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, Robert Hughes, Walter Isaacson, Ed Magnuson, Lance Morrow, Frederick Painton, Walter Shapiro, R.Z. Sheppard, Frank Trippett...