Word: brands
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Dates: during 1980-1989
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Chicago's Evans Food Products, which claims to be the largest U.S. pork-rind producer, predicts that annual sales in the $200 million-a-year industry will rise 10% during 1989. Evans hopes to profit from the pork rind's upper-crust patron with a new brand called Presidential Pork Rinds, which features a red- white-and-blue label. The company is planning promotional stickers that will proclaim SKINS...
...pioneer and chief practitioner of this new art is Norman Whan, a former insurance telemarketing consultant, who runs a nonprofit Los Angeles-based organization called Church Growth Development International. Whan, 46, a Quaker, specializes in starting up brand-new churches, using a target of 200 members as the number needed for a self-sustaining congregation. "When you ask 20,000 people," explains Whan, "you can get at least 200 to do anything." In addition to canvassing, Whan has conducted "The Phone's for You!" seminars for 2,000 Protestant congregations from Canada to Florida (cost per attendee: $295). Another...
Most auto-rental customers want brand-new models with few miles on them. But National Car Rental is assembling a fleet for motorists who prefer cars with tail fins, gleaming chrome and wide whitewalls. At several of National's major outlets in Florida and California, the agency has begun offering dozens of carefully restored 1950s and '60s autos. Among them: Thunderbirds, Buick Roadmasters and even Studebakers...
...Feel Good pounds in the background of a TV commercial for spark plugs. Papa's Got a Brand New Bag sells a brand of rice. It's been a long time since the raw, driving soul music of James Brown sounded dangerous to mainstream white America. The rhythm-and-blues man, who says he is 55, belonged to a presidential task force and is in the Rock and Roll Hall of Fame. He has won two Grammy Awards and has had an audience with the Pope. When the phone rings in his office in Augusta, Ga., a receptionist crisply answers...
SENIOR WRITERS: David Brand, Tom Callahan, Margaret Carlson, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, Robert Hughes, Walter Isaacson, Ed Magnuson, Lance Morrow, Frederick Painton, Walter Shapiro, R.Z. Sheppard, Frank Trippett...