Word: brands
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Dates: during 1990-1999
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...table bearing gifts: their organizations, their financial backers and their endorsements. Unlike Clinton, Bush had never been a big mover among the other Governors, never an intellectual force or a policy genius. But they all knew him, many liked him, and most could see he had a priceless brand name...
...anti-Communist and anti-totalitarian credentials ?- to denounce (and effectively wipe out) Liberation Theology, a Marxist-leaning Catholicism swelling up in the land of Che. Just last January it was Cuba, Il Papa face-to-face with El Jefe, quarrelling (rather adroitly) not so much with Castro?s vestigial brand of communism but with the low state of Cubans under it. "When was the last time a pope really seemed like a major player on the world stage?" asks Van Biema. John Paul II is, and his Vatican has become, worldly-wise and widely heard...
...first four months of this year, $52 billion in net new money flowed into stock funds--down a third from 1998's record levels. Moreover, as fund investors chase short-term performance above all, only a select group of the top fund families, with brand names like Vanguard, Janus, Fidelity, Putnam and Alliance, are capturing the bulk of that new cash--and much of it is "automatic" in the form of 401(k) plans. That leaves hundreds of smaller players to fight for the scraps, according to Financial Research Corp. "There's a lot more risk now," says Jack Brennan...
...blond bear? Just about everyone has had a go at Marilyn Monroe. There have been more than 300 biographies, learned essays by Steinem and Kael, countless documentaries, drag queens, tattoos, Warhol silk screens and porcelain collector's dolls. Marilyn has gone from actress to icon to licensed brand name; only Elvis and James Dean have rivaled her in market share. At this point, she seems almost beyond comment, like Coca-Cola or Levi's. How did a woman who died a suicide at 36, after starring in only a handful of movies, become such an epic commodity...
...quite clear that junior Faculty are almost never tenured [at Harvard]," Cheah says. "The only attraction for junior Faculty seems to be the institutional 'brand name,' which the institution exploits as a selling point...