Word: brandsness
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Dates: during 1980-1989
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The baseball card market has supported three different brands since 1981, and a fourth, Score, has tried to join the lineup this year. These days, Topps--the brand you bought in fourth grade--has its hands full fulfilling its name.
Score is the biggest story this year in baseball cards. Keeping the four companies separate may be difficult, but a true romantic for the sport will have fun picking and chosing the best individual cards from each set. Topps is available just about everywhere; go to specialty stores if you...
Vagelos, 58, decided to make that life his own, and he succeeded beyond his greatest expectations. A local boy who made really good, he traded his apron for a doctor's smock at medical school, eventually joined Merck and by 1986 had become the company's chairman, president and chief...
Even successful hypermarket operators will encounter limits to expansion. The sheer size of the megamarkets will restrict growth, since a city of 500,000 can support only about two stores. Also, hypermarkets may face disaffection from customers who expect assorted brands of any one product; thus well-stocked hardware stores...
Microbrews accounted for only .03% of the 180 million bbl. of beer made in America last year, but sales are frothing. No one is more surprised than Fritz Maytag, scion of the washing-machine family, who in 1965 bought the Anchor Steam Beer Brewing Co. of San Francisco and went...