Word: brandsness
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Dates: during 1980-1989
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To judge by many of the offerings on supermarket shelves, dependable mediocrity and the illusion of choice might well be the twin goals of American mass production. Nowhere is this more apparent than in the beer section, where most national brands stack up with dull similarity. Typically, they are bland...
Though nine big operators -- the seven regional Bell companies, Reuben H. Donnelley and GTE Directories -- accounted for more than 90% of the industry's estimated $7.4 billion in advertising revenues last year, about 200 other ( publishers now produce their own brands of Yellow Pages. Many companies buy listings in more...
Tobacco industry officials have had little to cheer about of late, but they raised huzzahs last week -- and watched the value of their corporate shares climb -- in the wake of two important court cases. In Boston, a federal appeals court ruled that the Surgeon General's warning labels on every...
For its part, American Brands (1986 net sales: $8.5 billion) was sued on grounds similar to those in the Palmer case by Verna Stephen, a Pensacola, Fla., resident. Her husband Andrew died in 1984 of pulmonary heart disease and cancer at age 64, after smoking Pall Malls for 54 years...
Tobacco stocks surged after the decisions. On the day of the Boston ruling, American Brands climbed by 2 1/8, to close at 56 5/8. Shares of Philip Morris, the largest U.S. cigarette firm, which makes the Marlboro and Merit brands, rose 6 3/4, to 119 7/8. (Shares of Liggett & Myers...