Word: brandsness
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Dates: during 1980-1989
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The astounding growth of Corona Extra beer, a Mexico City brew with a cult following that has made it the No. 2 imported brand in the U.S., apparently has provoked envious wholesalers of rival brands to resort to some below-the- beer-belly tactics. Last week one of Corona's...
Who said office computers could only be used for work? Machines designed to juggle equations, balance budgets, process words and draw graphs are now also capable of bringing a little fun and adventure to the corporate routine -- either after hours or on the sly during the workday. Of the 15...
If, as General Foods expects, consumers decide bran flakes and raisins stay fresher and tastier in the new-style packaging, the company may put its other brands in plastic.
WHY ARE there so many different choices involved in buying toothpaste? When seeking to clean your teeth, you must first choose among brands, then among as many as four or five flavors, and then among sizes. After that, you have to choose between the regular and the tartar control formulas...
A company's policy often reflects its top executive's personal attitude toward smoking. Says Cynthia Ferguson, acting executive director of the American Lung Association: "We see this very clearly. Management support means everything." Ted Phillips, chairman of the New England, a Boston-based insurance company, is an ex-smoker...