Word: brandsness
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Dates: during 1980-1989
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"The new potato-chip varieties are like the changes made in bread," says Richard Duchesneau, president of Tri-Sum Potato Chip, which has operated in Leominster, Mass., since 1908. "People got tired of standard white, and now when you walk down the supermarket aisle, you'll find wheat, oat berry...
To capitalize on the homemade appeal, the major producers have developed spin-off brands. Frito-Lay is doing research on a kettle-cooked chip. Wise now offers New York Deli chips along the Eastern Seaboard and as far west as Dallas, packed in a passionate purple bag that bears no...
"He likes two brands--country and western."
For my research, I began with imported beer. In an ideal world, perhaps, I would have cases of DAB or Dortmunder flown over from Germany, but assuming some financial constraints I concentrated on those brands widely available in America. The Beck's ads claim that no matter where you go...
A colleague describes North as a "crisis junkie," and his twin programs toward Iran and Nicaragua provided plenty of outlets for his considerable energies. Indeed, his contra-supply operation provided the means for his involvement in the arms-for-hostages dealings. In November 1985 a plane that North had scheduled...