Word: brandsness
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Dates: during 1980-1989
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I retired to the smoking lounge to select from one of the 267 brands of tobacco that I bought with the $100,000 that I squandered from the Lampoon (don't print this, boys).
Of course, the marketing consultants are going wild. They have the rare opportunity to completely distort the public mindset. In the old days, condoms had rough, manly names, officially and on the street. Guys called them "safes," "johns," and "scumbags;" their trademarks implied conquest and domination: "Ramses" and "Trojans." Some...
American Motors Corp. has long seemed to be a wreck waiting to happen. Despite a $689 million infusion over the eight years from its French partner, Renault, AMC's performance has gone from bad to worse. Last year's sales of 77,005 down 41% from 1985, were the lowest...
Nonetheless, after ten years of declining sales, condoms are experiencing a boom in the U.S. Revenues have increased 10% in the past year. With the promise of profit comes an infusion of ingenuity. Japanese manufacturers offer a wide variety of styles, from condoms embossed with flowers to multiscented brands. For...
When a company is successfully taken over, its headquarters town becomes especially vulnerable. Blue Bell, the manufacturer of Wrangler jeans, shut down its Greensboro, N.C., headquarters after the company was acquired by VF Corp. That put 300 people out of work and meant the end of Blue Bell's strong...