Word: brandsness
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Dates: during 1980-1989
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What's left? Pill use dropped by nearly half in the decade since 1973, when the National Center for Health Statistics reported that 36.1% of married women between the ages of 15 and 44 preferred that method. This month the New England Journal of Medicine reported that the Pill does...
At first many beverage companies were paralyzed by the problem, having successfully produced the same old-favorite brands year after year. Now suddenly the liquor, beer and wine companies seem to have hit on the right formula for keeping their customers in a drinking mood. They have decided to win...
Yet nothing has gone down quite so smoothly as an improbable hit called DeKuyper's Original Peachtree Schnapps, a liqueur that was introduced in 1984 by New York's National Distillers. The company, suffering from falling sales of its Old Crow and Old Grand-Dad bourbons, was looking for something...
Not all efforts to lure light-minded consumers have succeeded. One notable flop has been low-alcohol beer, or LA, which contains about half the alcohol of regular brews. Introduced in 1983 by a small Cincinnati brewery, Hudepohl, and later rolled out by the major brands, LA sales slumped 7...
Soon, however, Levi will be in a serious shoot-out for supremacy in jeans. Last week VF, the manufacturer of Lee jeans, which account for an estimated 14% of U.S. sales, announced a plan to merge with Blue Bell. Its Wrangler and Rustler brands hold some 10% of the market...