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Word: brandsness (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

As global competition in the tire industry has intensified, overseas firms have rolled over their U.S. rivals and acquired many of them. In the past two years, such brands as Firestone and General Tire have been taken over by foreign manufacturers. Last week the U.S. ranks were further deflated when...

Author: /time Magazine | Title: TIRES Gulp!: It's the Michelin Man | 10/2/1989 | See Source »

When winos name their poison, two of the most called-for brands are Thunderbird and Night Train Express, favored for their high alcohol content (18%) and low price ($2.29 for a 750-ml bottle). The two wines account for less than 3% of total sales for California's giant E...

Author: /time Magazine | Title: WINE: Thunderbird Gets Plucked | 10/2/1989 | See Source »

Chief among them is the Biblical Archaeology Review of Washington, a well- regarded layman's magazine, which has long berated the team for unconscionable foot dragging. In the latest issue, editor Herschel Shanks brands the new timetable "a hoax and a fraud." Shanks insists that "the scrolls will never be...

Author: /time Magazine | Title: Religion: Secrets of The Dead Sea Scrolls | 8/14/1989 | See Source »

Like the snooty appeal of the French Appellation Controllee, the Italian Denominazione di Origine Controllata is meant not only to guarantee origin and authenticity of a product but also to imply that a particular brand is, well, better than other brands. But Italy may be producing too much of a...

Author: /time Magazine | Title: Italy: Passing the Taste Test | 5/22/1989 | See Source »

The new capital structure will bolster a company war chest that already holds $4 billion in cash. The money will come in handy at a time when international pharmaceutical giants are scrambling to join forces. Hoffmann-La Roche, whose strong suit is prescription products, still smarts from its failure last...

Author: /time Magazine | Title: Just What the Doctor Ordered | 5/8/1989 | See Source »

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