Word: brandsness
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Dates: during 1980-1989
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Many corporate consolidations, of course, make good business sense. They are most likely to succeed when one company buys another for its complementary products or skills. Procter & Gamble, which acquired Richardson-Vicks for $1.24 billion in October, wanted the company for its popular brands, including Oil of Olay and NyQuil...
In the refrigerated section, there are four shelves of two brands of yogurt, three for cheese, and one each for butter and eggs.
Perpendicular to that section, though, is what might be termed the "aisle of doom," which includes 10 brands of ice cream and frozen yogurt, 61 types of ice cream sandwiches, and 15 varieties of potato and corn chips.
The store also carries 13 flavors of tea, three brands of mustard, and 12 kinds of chewing gum, not to mention the wide selection of cookies, cakes, and candies.
The change became necessary when Philip Morris bought General Foods. Philip Morris was a suitable replacement for General Foods, but then American Brands had to be dropped to avoid having two cigarette makers among the 30. The Journal editors also wanted to shift the index away from smokestack industries, which...