Word: brandsness
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Dates: during 1980-1989
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Indeed, Bloomingdale's has already sold 70 of 100 ad pages in twelve upcoming issues to such brands as Haagen-Dazs, Lincoln Continental and Bolla sparkling wine. The concept will have to bubble along for a while, though, before the corks will pop on Madison Avenue.
Marsee's horrible death is still an unusual occurrence, but his fondness for "smokeless tobacco" has become alarmingly widespread among American youth. Once associated with lumberjacks, laborers and juice-spitting hayseeds, smokeless tobacco includes both the rough-cut chewing variety (Red Man, Mail < Pouch and other brands, which are held...
Sheer numbers are not the only reason for this interest. Hispanic consumers have a reputation for seeking high quality in the products they can afford and, once sold, showing more loyalty to their favorite brands than Anglos do. But selling to them, experts warn, requires more than translating ads into...
While General Motors went shopping last week for a high-tech aircraft and ) electronics manufacturer, R.J. Reynolds seemed convinced that plenty of money could still be made on cookies and crackers. Reynolds, the second largest U.S. cigarette maker, agreed to buy Nabisco Brands, the fifth biggest food manufacturer, for $4.9...
Multibillion-dollar mergers and acquisitions used to constitute high drama in the corporate world. Today, however, these episodes seem to be just business as usual. Last week talk of mergers brewed on three major fronts. Nabisco Brands (1984 sales: $6.3 billion) held exploratory talks with R.J. Reynolds (1984 sales: $13...