Word: brandsness
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Dates: during 1980-1989
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Connoisseurship apparently knows no limits. Many people who used to ask for whiskey by the brand now do the same with sparkling water. Some may even distinguish among flavors, but not if ice cubes and lime are used. Differences are hard to spot, even when the waters are downed neat...
Other marketing strategies are aimed at more temperate consumers. Introduced only last year, St. Regis, the first mass-market nonalcoholic vintage, which some tasters rate as similar to a fruity Chenin Blanc, already has a following and is selling briskly. In the three years since they hit the market, some...
Sorry, Charlie, but a new kind of tuna is out to draw sales away from Star- Kist and other popular brands with an unabashed appeal to patriotism. Bearing a bright red-white-and-blue label, the newcomer is American Tuna. The producer, C.H.B. Foods of Los Angeles, proclaims that its...
"THINK ABOUT AT&T'S SPECIAL CREDIT." Each month your AT&T still is more than $15, the company will give you what they call an "Opportunity Calling" credit. These may be applied to various specified brands of merchandise, for a discount. Every three months you receive a statement telling...
R.J. Reynolds, the second-largest U.S. cigarette maker, is another frustrat- ed American manufacturer. Japanese policies leave just a minuscule 2% of the country's $11.5 billion tobacco market to foreigners. Says Peter Hoult, Reynolds' vice president of marketing: "Some of the government controls are like a land mine. You...