Word: brandsness
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Dates: during 1980-1989
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No one has benefited more than the French from the new thirst for chic sparklers. Genuine champagne comes only from grapes grown on 70,000 acres of chalky soil near Reims, France. It was there that Dom Pérignon, a 17th century Benedictine monk, perfected the slow, expensive m...
Wine makers across Europe and America are helping to quench demand for the real thing by duplicating la méthode champenoise. Two Spanish brands, Freixenet and Codorniu, have been produced according to the French technique since the 19th century. Freixenet's Cordon Negro, known for its distinctive black...
Founded as a sewing-machine company in 1887, Huffy has been aggressively expanding beyond its traditional line of children's bikes. The company took its boldest step in 1982, when it bought the U.S. manufacturing and marketing rights to Britain's Raleigh cycles. The popular Raleighs, equipped with...
The bad news for American firms, though, is that all the 1984 growth comes from imports, especially from Taiwan. While U.S. bikemakers expect to sell 6 million cycles this year, down from 6.3 million a year ago, imports will jump from 2.7 million in 1983 to 3.7 million in 1984...
By week's end the world's second recipient of an artificial heart was getting out of bed and sitting in a chair, eating solid foods-warm porridge and cottage cheese-and sipping that longed-for beer, which he promptly dubbed "the Coors cure." Well-wishers had sent...