Word: brandsness
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Dates: during 1980-1989
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For vodka sippers who like to think they can discern the differences among brands, the ad slogan for Smirnoff might be an attractive come-on: "So superior you can taste it." But the $10 million campaign has not gone down so smoothly with the Bureau of Alcohol, Tobacco and Firearms...
Heublein, which manufactures Smirnoff in Connecticut, hopes to persuade the Government that its slogan is within the law. The Smirnoff brand remains the best-selling vodka in the U.S. market, but it faces growing competition from such trendy brands as Sweden's Absolut and the Soviet Union's Stolichnaya.
Ironically, it was the Government's failure to apply a safe-rather-than- sorry standard to another fruit that set off a similar fruit frenzy a week earlier. It started with a report from the Natural Resources Defense Council, a nonprofit environmental group, that apples treated with the growth regulator...
Today, Vukonich and Stauber play two different brands of hockey, on two different teams, thousands of miles away. Vukonich is a sophomore center on the East's second-ranked Harvard hockey team. Stauber--last year's Hobey Baker winner--is the All-America goaltender for the number-two team from...
Condoms may have proliferated lately, but not all of them are created equal. So says the March issue of Consumer Reports. Investigators checked 40 brands and 16,000 individual condoms for leakage and strength. When the prophylactics were filled with ten ounces of water, the test used by the U.S...