Word: brandsness
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Dates: during 1980-1989
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Texas Select is one of at least six new brews that look and taste much like regular beer but have little or no intoxicating effect. With these lighter-than-Lite beverages, U.S. brewers are making their boldest move since the introduction of low-calorie beer in the mid-1970s. Brewers...
Next week the biggest U.S. brewer, Anheuser-Busch, will roll out a brand called L.A., for light alcohol, in ten test markets from California to Rhode Island. Detroit-based Stroh, the third-largest brewer, this week will announce a low-alcohol brand called Schaefer L.A. The customers thirstiest for the...
The choice of Morgan, a marketing wonder but a complete outsider to both Atari and computers, at first seemed like another bizarre Warner decision. Morgan was an Easterner in a Californian's game, a traditionalist in a rootless industry, a believer in long-term growth in a market hooked...
Now a swarm of software firms are writing programs that give many brands of computers a window on the world. Quarterdeck Office Systems, a Santa Monica, Calif., company, has announced DesQ, a $395 window program that can run up to ten programs on the screen simultaneously. Several other products are...
P&G hopes that Citrus Hill will put the squeeze on the two leading brands, Coca-Cola's Minute Maid and Beatrice Foods' Tropicana. In test markets in Indiana and Iowa during the past year, Citrus Hill has reportedly grabbed a respectable 14% to 17% market share. But...