Word: brandsness
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Dates: during 1980-1989
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Selling name brands cheap, upstart chains give traditional clothiers fits
Although they have existed on the fringes of retailing for nearly three generations, off-price stores did not really catch on in a big way until a few years ago. The impetus was two-pronged. Inflation-afflicted and recession-burdened shoppers began to watch their expenditures more closely and seek...
When the Ad Board looks at the Pi initiation today, it must do so in the context of what the club has become. Leaving aside the question of the overall worth of a male social club, the Pi has become a place where heavy drinking and overall crude behavior are...
Ruggles currently offers three brands--Swiss Moussy, French Sant'or, and American Metbrau. Ruggles marketing manager Paul D. Meltzer expects to add at least three more labels to that list in the next week.
Says one Wall Street observer: "Johnson & Johnson management were quick to cast themselves in the role of self-sacrificing servants of the people. They generated enormous public sympathy and managed to convince most Tylenol consumers that [the consumers] owed the company cooperation in saving the product." Tylenol's share...