Word: brandsness
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Dates: during 1980-1989
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Jell-ah-toe! It even sounds like a minor Italian poet. Actually, the Italian word for ice cream means nothing more lyrical than "frozen." But at its subtle, supercreamy best, it is as different from the standard American variety as Soave is from 7Up. The best gelato, as adapted to...
Some two miles north of the glittering lights of Tokyo's Ginza district is a lesser-known commercial enclave that, in its way, is every bit as dazzling. Called Akihabara, it is a booming bazaar that spills over 20 blocks and is probably the world's most fiercely...
The beverages that the micros produce are more akin to imported German or English brews than to Budweiser Miller or other light, pale lager beers. The alcoholic content can range as high as 7% compared with less than 5% for most major domestic brands. "Our beer is richer, heavier, hoppier...
Psychologists have long declared that color conveys emotional messages and exerts a profound effect on behavior. Accordingly, advertisers and manufacturers, who receive information from CAUS, routinely use color psychology to manipulate consumer tastes. Thus, detergent boxes tend to have pure white backgrounds or designs in bold, primary colors to foster...
The swelling market for these volumes has been caused by the bewildering proliferation of programs and by the point-of-sales difference between the traditional book business and the software industry. Books, which seldom cost more than $25, can be thumbed through before purchase. Software, with prices ranging from $50...