Word: brandsness
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Dates: during 1980-1989
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Among the handful of regional brewers actually to have prospered in recent years is G. Heileman Brewing Co. of La Crosse, Wis. The company jumped from 15th to fourth in the industry during the past decade by buying up old regional brands like Grain Belt, Rainier and Black Label, and...
While regional beermakers struggle for national status, they have created an opening for tiny so-called boutique breweries. Last year seven of the nation's ten smallest boosted their sales. Too insignificant to get pushed around much by bigger brands, they concentrate on developing products with a unique taste...
Perhaps the most glamorous small brewer is Anchor Brewing Co. of San Francisco, which was saved from bankruptcy in 1965 by Frederick Maytag, the great-grandson of the washing machine company founder. Maytag has developed a national following for his Anchor Steam Beer even though only 25,000 bbl. of...
Few loyalties are stronger than those that bind beer drinkers to their brews. But beyond real artful packaging and the image-stroking advertising, is there really any significant difference between the various brands of American beer?
They like smooth-tasting, relatively bland suds as compared with, say, the heavy and bitter Germanic brews from which American beer descended. The result is a standardized American "taste" that varies little from beer to beer. Says a Boston beer consultant, Joseph Owades, of the two leading brands, Budweiser and...