Word: brandsness
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Dates: during 1980-1989
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The key to success in the industry is savvy marketing. Though beer drinkers like to boast of the distinctive flavor of their chosen brands, the truth is, as Donald Rice, an analyst with the investment firm of Blunt Ellis & Loewi points out, the products really do not differ from one...
In reality, lower-calorie beer boils down to less brew for the money. Not only do most light brands carry premium-brand prices, they contain less grain and more water. In spite of the dilution, such beers are not all that much lower in calorie content than normal beers. Observes...
The situation is a classic. Zack Mayo (How do they think up names like that?) is the son of a Navy enlisted man, whose daddy is seen elaborately not loving him in the prologue. To get back at him, Zack (Richard Gere) must become, well, "an officer and a gentleman...
It is still not a good idea to mix brands by trading a Fleer Mike Schmidt for a Topps Jim Rice, but the new competition has had one good side effect. There seem to be good players in every pack.
As a result, Schlitz is more vulnerable to takeover than a cold six-pack on a hot Saturday night. Last year it was approached by another famous Milwaukee name, Pabst, as well as by the G. Heileman Brewing Co. of La Crosse, Wis., a scrappy firm that has built itself...