Word: brandsness
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Dates: during 1980-1989
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Today Seagram sells $2.5 billion worth of alcoholic beverages annually; 70% of that goes to the U.S. But sales of its two top brands, Seven Crown and V.O. Canadian whisky, have slipped in recent years as the American public has switched to lighter drinks and wine. Bacardi rum has displaced...
Rugger KURT OPPERMANN also favors Molson. "Because it's little bit heavier than most American brands, I think it's a better beer," the tillback explained.
Book packagers do. Pushing their products like brands of cosmetics, publishers offer rigid "lines" of fiction. "The sameness of the stories gives women comfort," says Karen Solem, editor in chief of Silhouette Romances. "They buy one line because they know they won't find something they don't...
Romance fiction has also attracted some unsolicited (and scholarly) criticism as well. Columbia University English Professor Ann Douglas brands the genre "soft porn," that corrupts feminist ideals by glorifying male dominance. But Author Be atrice Faust in Women, Sex and Pornography takes a stand worthy of a romance heroine. In...
The news alarmed coffee drinkers, triggered news stories on television and in the papers, inspired a number of bad jokes during the coffee break. ("Good till the last drop.") Some people switched to tea or milk. Others felt guilty as they went on enjoying coffee as usual. But after the...