Word: brandsness
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Dates: during 1980-1989
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Kravis, meanwhile, could afford to be generous in victory. Though he may have to spin off some $6 billion worth of RJR food brands to reduce the leveraged company's swollen debt, he talked of shifting RJR headquarters from Atlanta, where Johnson moved it last year, back to its traditional...
On this night, however, Johnson's purpose was not just to be convivial. Declaring that he had tried everything he could during the past two years to boost RJR Nabisco's stock price, Johnson said he had found a solution: he and his fellow top managers would take complete control...
Even as Johnson backed away from his huge initial stake, rival bidders rushed in to get theirs. The competing offers turned the fight for RJR Nabisco, whose brands range from Animals Crackers to Winston cigarettes, into the brassiest and potentially most damaging brawl in Wall Street history. By last week...
At RJR Nabisco, the benefits of LBOs were hardly lost on Johnson. Born in Winnipeg, Man., he had parlayed a keen eye for a deal and the nerves of a gunslinger into the top job at three major corporations. He was president of Standard Brands, the producer of Planters nuts...
ROSS JOHNSON. A native of Canada, the RJR Nabisco president, 56, has always risen to the top. In 1985, as head of Nabisco Brands, he advocated the merger between that company and RJR Reynolds. Just three years later, as head of RJR, Johnson apparently changed his mind. In October he...