Word: brandsness
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A merger now would give U.S.-focused Hershey an international presence to compete with powerhouse rivals such as Mars Inc., which recently merged with Hershey's would-be suitor Wrigley. It would also give Hershey a firmer foothold to compete in the chewing-gum market, since Cadbury owns a number...
After completing summer internships at Dior and People’s Revolution, a brand marketing and consulting firm, el Habashy had garnered plenty of fashion industry experience, helping editors prepare layouts and push certain brands and trends while learning the ins and outs of the merchandising world.
"The cost of a fashion show has become prohibitive," says David Lauren, Polo Ralph Lauren's marketing chief. "And because of the economy, fewer members of the press and buyers are making the trip to New York to see the show." The result is that many designer-initiated brands - including...
Historically, high-end fashion brands have not fared well when they've relied solely on virtual fashion shows. In 1998, Helmut Lang made a statement when he replaced one season's runway showing with a video recording of a show that went up on his website and was distributed to...
An old discredited GM slogan for one of its former car brands insisted that this wasn't your father's Oldsmobile. Shortly thereafter, GM pulled the plug on Olds.