Word: brandsness
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Jealous rivals and cynical pundits will revel in Sheik Mohammed's fall from grace, but none can deny Dubai's remarkable accomplishments - or ignore the fact that only an ambitious dreamer could have made them happen. In the 1980s, when Dubai's neighbors were either hibernating behind a curtain of...
One of the peculiarities of autism treatment is that there are many competing brands, including some therapies that are promoted as cures, but few have been subjected to rigorous study, and virtually none have been tested head to head. The Pediatrics report "brings the methodological rigor that's often been...
Zag CEO Neil Munn says the denizens of Madison Avenue and Soho aren't competing with clients, they're creating products that their market research indicated consumers wanted but couldn't buy. For example, Zag started Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel...
Agencies aren't necessarily trying to reinvent the wheel. Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies...
Read "The World's Best Brands: And the Winner Is ..."