Word: brandsness
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But there's risk involved for Kraft too. Any time spent mulling a better offer could see a further slide in Kraft's shares and an upturn in performance at Cadbury. After all, the U.K. firm, expected to publish a trading update on Dec. 15, outperformed all other major global...
Ms. Han touted a cell phone (a gift, she beamed with an endearing mix of shyness and pride, from her North Korean boyfriend). Cockerell says that up to 50,000 personal cells are rumored to be in use in Pyongyang. There are three models - all Chinese brands - available in local...
Now the cereal, along with other childhood favorites like Corn Pops and Cocoa Pebbles, is being labeled a public-health menace by Yale's Rudd Center for Food Policy and Obesity. The center is trying to expose the marketing tactics that make kids clamor for a sugary start to the...
General Motors and Chrysler, which were recently bailed out by the Federal Government, didn't do nearly as well as Ford in the survey. Consumer Reports says Chrysler is "continuing to struggle," as none of its models made to the most reliable list. In addition, more than a third of...
"It's rare for Consumer Reports to see family sedans from domestic carmakers continue to beat the reliability scores of such highly regarded Japanese models as the Camry and Accord," says David Champion, senior director of Consumer Reports, Automotive Test Center. The South Korean brands, Hyundai and Kia, also continued...