Word: brandsness
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Still, Alsea is not taking any chances. To educate Mexicans about the particular brand of Chinese food that P.F. Chang's serves, last month it hired a flatbed truck to drive around Mexico City with a massive statue of a horse and models dressed as terra-cotta warriors who handed...
Her Campus, a student-run online magazine for college women that hopes to be a kind of savior for the dying print media industry, has been sending out emails advertising opportunities to “gain work experience” with “a growing entrepreneurial team?...
On November 13, 2007, Wilson and Maybank founded Gilt Groupe, a Web site that offers invitation-only access to men’s, women’s, and children’s luxury brands. The catch? These items are only available during a 36-hour time period, where members must...
After graduation, two took off in separate directions—to separate coasts, in fact. They met in New York, sometimes, to shop special sample sales. The sample sale, according to Maybank, is an invite-only sale hosted by luxury brands during the day. Maybank explains that the sales take...
"I think Hyundai has gotten a lot of mileage out of the warranty. I consistently prefer the Kia models, but the Hyundai warranty is hard to resist," says Rebecca Lindland of IHS Global Insight. Another telltale sign of the growing popularity of the South Korean brands: Internet screen views of...