Word: brandsness
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Tom Webb, chief economist for Atlanta-based Manheim, one of the nation's principal used-car auctions, says "orphan" brands such as Hummer, Saturn and Saab have felt the brunt of adverse consumer reaction to the GM bankruptcy. In addition, Hummer's dealer network is in disarray and used Hummers...
Whether or not to include the G.D.R. guards is just one more example of the difficulty that Germans still have with their history. For much of the period after World War II, both the G.D.R. and West Germany resisted serious examination of their collective culpability for Nazism. In the West...
Not all of Singapore's water babies harbor such commercial promise. To highlight its prowess at converting wastewater into drinking water, the government created a drink called NEWater and packaged it in colorful plastic bottles. Although it's copiously drunk by Singaporean government ministers, often at media-saturated events like...
Coke returned in 1993, after India's liberalization, buying a competitor's bottling network and local soft-drink brands like Thums Up cola and Limca lemon drink. Over the next decade, Coke invested more than $1 billion, turning a profit in India for the first time in 2001.
The scandal forced the soft-drink giants to defend their products and outline social and environmental initiatives, like conserving water resources. Certainly, PepsiCo CEO Indra Nooyi, a native Indian, was not about to be pushed around by an NGO with an agenda. "If they came out of the tainted phase...