Word: brandsness
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When and if the economy heats up again, perhaps shoppers will return to the so-called aspirational brands like Abercrombie. But don't bet on it. "Retailers don't realize that consumers are spending less and doing O.K. with it," says Beemer. According to Beemer's research, only 40% of...
Is there a school that's been moving slowly and steadily up the list that may strike new readers as being surprisingly high up? Schools like Washington University and the University of Southern California have had slow and steady climbs up the national-university list by making across-the-board...
Following similar logic, private players Jet Airways and Kingfisher, owned by the liquor baron Vijay Mallya, are expanding existing budget operations to try to increase business during the economic downturn. They aren't starting from scratch. Both airlines already had rechristened budget carriers - Jet Lite and Kingfisher Red - acquired in...
Top government jobs are often doled out as rewards for past favors. Mary Patrice Brown came to hold her job as the Department of Justice's top ethics cop in a slightly less complaisant way. Two years ago, when Brown was a federal prosecutor, she squared off against then private...
In the Middle East and Africa, the drinks appeal to a different demographic: young Muslims who want to copy Western trends but can't drink alcohol. "They can consume brands that appear in TV shows from the other side of the world," says Spiros Malandrakis, a drinks analyst with Euromonitor...