Word: brandsness
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A Bugandan’s last name is what brands him or her as a member of the Bugandan kingdom, Maureen told me. And the further you go down the name hierarchy, she said—to the tribe and then the clan levels—the more prominent a...
1 | Detroit GM Comes Speeding Back After racing through bankruptcy in 40 days, a slimmed-down General Motors emerged from Chapter 11 focused on just four brands: Chevrolet, Cadillac, Buick and GMC. The Federal Government, which has committed $50 billion to the company, took a majority stake and installed a...
But somebody will have to pay - even, or especially, for the free stuff. Some journalism could become a kind of volunteer work, performed by eyewitnesses, passionate amateurs or professionals in other fields who use journalism as a loss leader to sell their books or build their brands. (That's the...
"Starting this [weekend] we're going to be running ads across all of our core brands that specifically mention cash for clunkers," said GM spokeswoman Susan Garontakos. GM is also mounting a direct-mail campaign designed to explain the program. Garontakos adds that these programs are in addition to specific...
Its impact varies, but Phase 2 has begun to exact a price from those who ignore the popular will. Fatemeh Haghighatjoo, a former member of parliament, told me that some companies have cut back on TV advertising, and some stores have dropped advertised brands. A new boycott of text messaging...